The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier Exchange

نویسندگان

  • Qiong Wang
  • Ujwal Kayande
  • Sandy D. Jap
چکیده

* This project was supported by grants from the Marketing Science Institute (#4-882), the Goizueta Business School, and the Alden G. Clayton Dissertation Competition. Data support was provided by the Institute for the Study of Business Markets, the Pennsylvania State University. We are grateful to Ulf Bockenholt, Rajdeep Grewal, Gary Lilien, Steve Stern, Michael Martin, the Kellogg Marketing Camp and the editorial review team for helpful comments on earlier drafts.

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عنوان ژورنال:
  • Marketing Science

دوره 29  شماره 

صفحات  -

تاریخ انتشار 2010